Most footage from security cameras (CCTV) we see are usually associated with bad things. But you know what is different than expected is what people usually share online, and Coca-Cola got it by putting together a video that shows just positive CCTV footage and in an engaging way.
Let´s look at the world a little differently
They never show us this kind of footage from security cameras. Only bad things.
Great concept, very simple, and good execution got the video made for Coca-Cola Latin America 3.3 million views in just 6 days! Check it out: